Sixteen peer-reviewed studies, grouped by practice. Each one links straight to the published journal article, so you can read the evidence our recommendations rest on.
Why we invest in creative that is measured, not just admired.
A synthesis of decades of advertising studies showing that creative quality lifts campaign performance, and identifying the conditions under which it does the most work.
Rosengren, Eisend, Koslow & Dahlén (2020). DOI: 10.1177/0022242920929288Audiences read creative effort as a signal that a brand is confident and competent, which is why polished work earns trust before a single claim is made.
Modig, Dahlén & Colliander (2014). DOI: 10.2501/IJA-33-1-137-154Word of mouth from a social network produced substantially longer-lasting effects on sign-ups than traditional media, which is the evidence behind our community-first channel mix.
Trusov, Bucklin & Pauwels (2009). DOI: 10.1509/jmkg.73.5.90A practical framework for connecting marketing activity to revenue and firm value, and the basis for how we structure client reporting.
Hanssens & Pauwels (2016). DOI: 10.1509/jm.15.0417The non-clinical, evidence-based foundation of our workplace advisory.
A systematic review and meta-analysis finding that job, team, and leadership resources raise wellbeing and performance at the same time rather than trading one against the other.
Nielsen, Nielsen, Ogbonnaya, Känsälä et al. (2017). DOI: 10.1080/02678373.2017.1304463A meta-analysis of workplace stress programs establishing which formats produce measurable change, and which do not.
Richardson & Rothstein (2008). DOI: 10.1037/1076-8998.13.1.69A field study and randomised intervention linking mindfulness practice to lower emotional exhaustion and higher job satisfaction, entirely outside a clinical setting.
Hülsheger, Alberts, Feinholdt & Lang (2013). DOI: 10.1037/a0031313What field experiments actually show about moving voters.
Six randomised field experiments in local races found face-to-face canvassing raised turnout meaningfully, which is why we build ground programs before we buy media.
Green, Gerber & Nickerson (2003). DOI: 10.1111/1468-2508.t01-1-00126A meta-analysis of 49 field experiments showing general-election persuasion effects are near zero, a finding that pushes campaign resources toward mobilisation and toward primaries and local races where persuasion still moves.
Kalla & Broockman (2017). DOI: 10.1017/S0003055417000363The largest turnout experiment ever run showed that social messages from real friends, not generic informational ones, drove actual votes.
Bond, Fariss, Jones, Kramer et al. (2012). DOI: 10.1038/nature11421Evidence on planning, formation, and financial capability.
Ventures that completed a formal business plan were less likely to fail and faster to begin product development, which is the case for doing formation properly the first time.
Delmar & Shane (2003). DOI: 10.1002/smj.349A meta-analysis on the planning and performance relationship in small firms, including when planning pays off most and how much is enough.
Brinckmann, Grichnik & Kapsa (2010). DOI: 10.1016/j.jbusvent.2008.10.007The definitive review connecting financial literacy to real financial outcomes, and the grounding for our financial-education and credit-repair work.
Lusardi & Mitchell (2014). DOI: 10.1257/jel.52.1.5Peer-reviewed evidence on where AI genuinely creates value.
A framework separating mechanical, thinking, and feeling AI, and a guide to which marketing tasks each should actually be pointed at.
Huang & Rust (2020). DOI: 10.1007/s11747-020-00749-9A staggered rollout across thousands of support agents found generative AI raised productivity most for newer and lower-skilled workers, which shapes how we deploy it inside client teams.
Brynjolfsson, Li & Raymond (2025). DOI: 10.1093/qje/qjae044A randomised experiment on professional writing tasks showing large gains in speed and quality, along with the limits of those gains.
Noy & Zhang (2023). DOI: 10.1126/science.adh2586If we recommend it, we can show you the study behind it.How we work
