Rochester, NY · Multidisciplinary firm

Creativity, backed by research.

We pair creative execution with research rigor, turning campaigns into movements and organizations into lasting brands.

EVIDENCE FIRST COMMUNITY FIRST RESULTS-DRIVEN
What we do

One firm across five practices

Each practice stands on its own, and they work better together. Evidence first, community first, every time.

Why Prime Media

Credible enough for a funder.
Creative enough for a brand.

Research-backed

Decisions grounded in evidence and evaluation, not guesswork.

Community-rooted

A Rochester identity and reach that connects you to real audiences.

Full-service

Form, run, market, and grow under one cohesive brand.

Locally trusted

An independent partner invested in the region's success.

The Prime Media community at a Rochester celebration event
How we work

A measured process, start to finish

1

Discovery & Strategy

Research, audience mapping, and a plan grounded in evidence.

2

Launch

Creative and channels go live with clear success metrics.

3

Engagement

Active management, community-building, and iteration.

4

Review & Final Push

Measure, refine, and drive toward the outcome that matters.

We don't just build marketing campaigns. We pair creativity with research to connect you with your communities.
The Prime Media promise
Insights

Research-backed thinking

The peer-reviewed research our practices are built on. Every study below links out to the published journal article.

Behavioral Insight · Work & Stress

Workplace resources improve wellbeing and performance together

Political Strategy · Journal of Politics

Six door-to-door canvassing experiments in local elections

See the Research Library

Selected work

Portfolio & case studies

A packed dance floor under colored lights at a late-night venueEvents & Nightlife
Events & Nightlife

East Avenue nightlife events

Event planning and promotion for Heat Nightclub, A-Pub Live, Pig & Whistle, One Nightclub, and Filgers Bar in Rochester’s East End.

See the Portfolio

Let's build something worth measuring.

Tell us what you're working toward. We'll bring the creativity and the evidence to get you there.

Book a Free Consultation