What began in event marketing grew into a firm that pairs creative execution with research rigor, serving small businesses, employers, campaigns, brands, and nonprofits across Greater Rochester.
Prime Media grew from event-marketing roots, producing nights for East Avenue venues like Heat Nightclub, A-Pub Live, Pig & Whistle, One Nightclub, and Filgers Bar. It is now a multidisciplinary practice spanning marketing and creative, behavioral insight and organizational wellbeing, political campaigns, business formation and financial services, and AI-powered optimization. Our campaign work includes races for Irondequoit Town Supervisor and for the Rochester City School District and Greece Central School District boards of education.
The through-line has never changed: we pair creativity with research to connect our clients with their communities.
To deliver exceptional, evidence-informed service that transforms campaigns into movements and organizations into lasting brands, strengthening the communities we serve in the process.
To become the Greater Rochester region's most trusted independent partner for marketing, behavioral insight, and business growth.
We're community-rooted by design, invested in the region's people, organizations, and long-term success.
Leads all five practices, including Behavioral Insight & Wellbeing, bringing master's-level clinical psychology research training to the firm's evidence-driven approach.
Oversees clerical and administrative affairs, keeping the firm's operations organized and its clients well supported.
Let's talk about where your organization is headed.
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