What began in event marketing grew into a firm that pairs creative execution with research rigor — serving small businesses, employers, campaigns, brands, and nonprofits across Greater Rochester.
Prime Media grew from event-marketing roots — producing nights for East Avenue venues like Heat Nightclub, A-Pub Live, Pig & Whistle, One Nightclub, and Filters Bar — into a multidisciplinary practice spanning marketing and creative, behavioral insight and organizational wellbeing, political campaigns — including Andre Evans’ run for Irondequoit Town Supervisor and Commissioner Mike Patterson’s Rochester City School District Board campaign — business formation and financial services, and AI-powered optimization.
The through-line has never changed: we pair creativity with research to connect our clients with their communities.
To deliver exceptional, evidence-informed service that transforms campaigns into movements and organizations into lasting brands — strengthening the communities we serve in the process.
To become the Greater Rochester region's most trusted independent partner for marketing, behavioral insight, and business growth.
We're community-rooted by design — invested in the region's people, organizations, and long-term success.
Leads all four practices, including Behavioral Insight & Wellbeing, bringing master's-level clinical psychology research training to the firm's evidence-driven approach.
Oversees clerical and administrative affairs, keeping the firm's operations organized and its clients well supported.
Let's talk about where your organization is headed.
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